Why You Need A Rock Ash® Excavation Website
As a excavation company, it’s critical to have a top-notch website since you’re in a highly competitive business driven by request for proposals. and establishing trust with prospective clients.
If you want more business, then your website needs to be well-designed, mobile responsive, communicate who your company is, what your capabilities are, industries you work within, showcase your projects, display testimonials, and generate responses from visitors.
That’s what a new Rock Ash excavation company website will do for you.
Let our award-winning design team create a custom designed website for you that will be a perfect blend of design, usability, and performance. You’ll love how your site looks and functions, and so will your customers and prospective customers.

Powerful Functionality That Generates More New Projects
Not only does the Rock Ash excavation website theme look fantastic and stylish, but its pages and accompanying functionality are optimally designed to monetize your web traffic by building trust with prospective clients, acquiring their contact information, and ultimately converting them to new business.

Slider Billboard
The Slider Billboard is a prominent space on your homepage giving you a showcase to present your capabilities on the front page the second someone visits your website. And what’s cool is that the billboard is animated allowing prospective clients to see several of your services.
Your site will come standard with four billboards, but you’re free to create your own or change them out at any time with ease.
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Promotional Banners
Promotional Banners are a powerful tool for generating a list of prospective clients (leads) for your business, and they include links to the Ask the Excavator and Schedule a Consultation (each covered next in the slideshow) features. The goal is to capture the contact information and excavation intentions of these leads so you can proactively start the process of following up with them, establish a trusting relationship, and ultimately acquire the work.
Promotional Banners are displayed across your entire site giving you an optimal opportunity at capturing the most leads possible from the web traffic your site receives.
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Ask the Excavator Page
The “Ask the Excavator” page is a powerful tool designed to capture leads of prospective clients who visit your site. When a prospect completes the form, it provides you an opportunity to demonstrate your expertise while opening up conversations with them. The way it works is anytime someone asks a question; you’ll be notified by email that you have a question that needs a response. Simply answer the question by email, and start the relationship building process.
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Schedule a Consultation/Request Quote Page
This lead generation page and form gives prospective clients, exploring the excavation process or requesting bids, a tool to reach out to you, to start a conversation or get a bid related to their project. It’s another great way to capture leads from your website visitors so that your web traffic is not wasted.
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Services Page
The Services pages are strategically positioned to communicate the diversified services your company offers. Each page includes a description of the service, photos that represents the services, and a call to action area encouraging visitors to request a quote or schedule a consultation for their projects. You can create unlimited Services pages based on the services your company offers.
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Company Overview
This page is all about communicating your company’s overall experiences, capabilities, history or any other details you’d like to communicate about your company.
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Safety Page
As you know, safety in the construction business is paramount. Creating a safe work environment is a top priority for your employees and clients, not to mention the law. So having a safety page is simply good and smart business. This page is the perfect jumping off page for constructing a safety page that is right for your company.
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Our Team Page
This page introduces prospective clients to the members of your team you want to display. Each team member profile can include a photograph, their title, and an optional brief bio. This is a great way for prospective clients to learn more about your team and helps in the process of building trust.
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Gallery
Gallery is a collection of photo albums, which are beautifully designed and well architected, designed to showcase your capabilities and the industries you work within using photographs. The Gallery section is very important for many reasons including building trust with prospective clients, communicating ideas and visions, retaining clients, and representing your overall business and brand in the best light.
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Single Image Gallery View
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Testimonial Page
Testimonials are very important to your business because they help with both client acquisition and retention. From an acquisition viewpoint, testimonials are fantastic in creating social proof. Social proof is the psychological reliance on the feedback and actions of others to determine what is right for you – monkey see, monkey do. Testimonials are also great from a client retention perspective bonding the client together with you in the form of an endorsement.
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Leave Testimonial Page
Therefore, since testimonials are so important, we’ve created a simple conduit for your clients to leave testimonials. From a functionality perspective, when a testimonial is submitted, you are notified and sent the information regarding the testimonial. The testimonials are stored in the password-protected administrative area of your site, where you can approve, not approve, edit, delete, or add testimonials.
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Contact Page
The Contact page has three different sections including a contact form, contact information, and street address, and mapping.
Thank you for taking our slide show tour.
Mobile Responsive
Did you know that over 65% of online searches now come from mobile devices, and that number is only expected to increase? With so many people using smartphones and tablets, it’s critical your website is mobile responsive and displays correctly on all devices.
The good news is your new Rock Ash websites will do precisely that. When you get a new Rock Ash website, you can rest assured that your site will resize and display beautifully on all devices, including PCs, laptops, tablets, and smartphones; regardless of the size of the device.

Steps to Getting a New Website
Launching a Rock Ash Website for your business is a simple three-step process that removes all the time-consuming hassles, headaches, and expenses typically associated with launching a new website. You’ll love just how simple we’ve made it for you.
Sign-Up
The first step is to sign-up and provide us with some basic information about your business so we can build your website. If you already have an old site, and you’re transitioning to a new Rock Ash website, there are additional considerations we’ll need to think about, which you can read about here.
Also we’ll select a domain name for your site (included) if you don’t own one already. If you already have an existing domain name, we’ll point it to our server and your new website.
Designing Your Website
Once we have your information, our design team will get to work creating your website. Once it’s complete, your Project Manager will get in touch with you to solicit your feedback. At that point, you can approve your site or request changes. We’ll go back and forth until you’re 100% satisfied with the design.
Launching Your Beautiful New Site
Once you’re satisfied with your website, we’ll launch it live on the Internet, and submit to Google and other key search engines.
Common Questions
Our goal is to have zero to minimal downtime. To make this happen, we have a detailed process in place that works very effectively. So no worries. 🙂
Yes, you can, but you’ll need to have access to the administration details of the domain so we can point the domain to our servers when we’re ready to go live with your new Rock Ash site.
If you utilize GoDaddy, 1and1, Network Solutions or any other domains service provider this is a breeze to do. Regardless of who you utilize as your register, we’ll work with you and walk you through how to do this.
The short answer is a ton! Let’s walk through the four key reasons why Rock Ash is completely different from anything else you’ve seen or been offered.
Reason One: Zero Upfront Cost
99.7% of web design companies charge a substantial fee of three to fifteen thousand for a new website, with half of that fee due upfront, and remainder due once the site is complete.
We do it completely differently.
You see, we understand you run a tight ship, and the last thing you need is large bills. So, we created a solution to remove this potential (and legitimate) roadblock from holding you back from a new site.
Our Solution: First, we can keep our cost low because we’ve perfected the web design process. Second, we take that low cost and amortize it throughout eight years (which currently stands at $11 per month, when you do the math). That $11 is added into the all-inclusive price we charge per month.
At the end of 8 years, we’ll reduce your monthly service price by $11.
And yes, it does takes us a few years to recoup our cost, but we will in most cases since our website product is so good, which ultimately results in our clients being very happy, giving them no reason to leave.
If you do leave before 8 years (regardless if it’s just 1, 2, 5 or whatever years), you do not owe us anything, and we won’t charge you a penalty.
Reason Two: All Inclusive Low Service Price per Month
This will be your only expense as a Rock Ash client. This low price includes all the services we provide you, including but not limited to: design updates, technology updates, hosting, backups, antivirus, domain name (if you don’t have one), and support. The price also includes the design and development amortization fee of $11, we just discussed, built into it.
Also, the price includes unlimited edits, additions, or subtractions to your site. Whatever it is, tell us what you want, and we’ll get it done for you. We also give you the ability to login to the backend of your website, if you’re going to do this stuff yourself.
Reason Three: Fast and Super Simple
Our process to get your new website designed and launched on the Internet is fast, simple, and headache free. In most cases, we’ll have your site up and live within a week of signing up. By the way, if you have an existing domain name, we’ll use it for your new website. If you don’t have a domain, we’ll get one for you.
Reason Four: No Contracts, Upselling, Cancellation Fees, or Bullying
We hate contracts, so you’ll never sign a contract with us. We hate annoying upsells, so we’ll never upsell you. And finally, the cancellation fee is for losers, so no worries here. But, if you have to leave us (which we hope never happens), we’ll give you all the files that make up your website (no matter how long you’ve been with us), and you’re free to go hassle-free, including no fees.
As you can see, we are distinctly different from anything out there.
We help businesses every day that have websites past their prime, so you’re at the right place if your website is looking a bit on the tired side!
Yes, we can take your existing content, on your old site, and use it on a brand new Rock Ash website, or you can use our content, or mix it up, and use both! It’s completely up to you.
Just let your Project Manager know what you’re thinking, and we’ll take care of it for you.
Simple! We’re easy going!
Nope. You’re not renting; we just do things differently here.
You see, most web design companies charge a substantial fee (usually a few thousand) for a new website, with half of that fee due upfront, and remainder due once the site is complete.
We do it completely differently because we understand you run a tight ship, and the last thing you need is a large bill at the beginning and end of the web design process.
What we do instead of charging you a massive bill, is we take our design and programming cost (what it takes to create your website), and amortize it throughout eight years (which currently stands at $11 per month, when you do the math). That $11 is added into the all-inclusive price we charge per month.
At the end of 8 years, we’ll reduce your monthly service price by $11.
If you leave us (which we hope never happens) before eight years, we’ll give you all the files that make up your website (no matter how long you’ve been with us), and you’re free to go hassle-free, including no fees.
If you leave us after eight years, we still give you the files for your site.
You’re always in control of your website at Rock Ash.
Chances are yes, but to be sure, let us know what you need, and we’ll see if we can do it. If we can, then there will be no extra charge unless we incur a fee from a 3rd party vendor to execute your request and, of course, we would get your approval before moving forward.
Note: We do not provide shopping cart or e-commerce solutions. If this is what you need, we’d be happy to point you in the right direction to a company who can help you out.
Getting your website up and running is a three-step process.
The first step is signing-up and providing us your details. We’ll also get your domain name in order.
The second step is the design process and it usually can be completed within 72 hours if you provide us the information we’ll request from you in a timely matter.
Once you approve your website, we will get is launched publicly on the domain that will represent your business. This step can usually be completed within a couple of days if we have the proper domain information or the date you select to launch your new site. It’s up to you.
Yes. Google has certified our websites platform as being mobile-friendly. Your new Rock Ash site will always look sharp and utilize 100% of screen estate on every device, including desktops/laptops, tablets, and phones.
Absolutely, very much so! We develop all of our sites using HTML5 markup, which is an SEO best practice. Also, all of our sites are optimized for speed and are mobile friendly.
We also utilize an SEO framework that automatically generates:
- Titles according to Google’s best practices.
- A canonical URL to prevent duplicated content.
- Open Graph images, they are automatically resized and optimized when needed.
- Structured Data for Google’s Knowledge Graph.
- Structured Data for Breadcrumbs that extend pages and categories relationship support in Google Search.
- Paginated content relationship links, to help visitors going to the right page.
- A site map with all your pages, posts and CPT, which listens to their page settings.
And finally, if you need to get more detailed than the above-bulleted list, you’ll have backend access to your website, which will allow you to manage all SEO related functionality if you wish.
Yes. You’ll have login credentials to the backend of your website where you can do all of this with ease. You can create unlimited pages and upload unlimited images. You can also delete pages, text, and images anytime you wish. If you’re not a hands-on type, just let us know what you need, and we’ll get it done for you.
The low price includes all the services we provide you, including but not limited to: design updates, technology updates, hosting, backups, antivirus, domain name (if you don’t have one), support, free marketing coaching, unlimited edits & additions, or subtractions to your site.
Also, the price includes the design and development amortization fee of $11. At the end of 8 years, we’ll reduce your monthly service price by $11.
Stress-Free Updates, Hosting, and Maintenance
Everything we do at Rock Ash is designed to provide you with a stress-free website option. This includes after your website is launched and live on the internet.
You see, we understand you’re busy wearing many hats operating your business. The last thing you need is the additional time-consuming task of managing and executing all the intricacies involved with updating and maintaining a website– you don’t have that kind of time and you shouldn’t have to worry about this kind of stuff.
Leave that to us the experts. Once your site is live we’ll take care of everything for you, including:
Edits & Additions
Technology Updates
Safe & Secure
Website Hosting
Hundreds of Happy Clients

Rock Ash Websites deserves an award for OUTSTANDING design and customer service. Absolutely appreciate the friendly and skilled manner in which the entire team executed our new site. If you’re looking for a new excavation or construction website, put Rock Ash at the top of your list.

When you select Rock Ash for your website you get a skilled team filled with innovative ideas, amazing customer service, and a website that is highly polished, professional, and really useful at building your brand. It’s one of the smartest choices I’ve made in a long time.

After an in depth search for a web design company to bring our old and tired website into the current century, we selected Rock Ash and couldn’t be happier. They took our old content and images and recycled them and created a brand new beautiful site for our excavation company. Rock and his team exceeded our expectations on all levels!

I have nothing but wonderful and high praise for the every single person I worked with at Rock Ash. They have set the bar really high and it shows in the service and our stunning new website. If I had to select one word to describe the Rock Ash it would be EXCELLENCE! Go with them and you’ll be very happy you did when all is said and done.

Well, I must say our new website is beyond our expectations! I was reluctant at first to go with Rock Ash since they charge no upfront fees and they show you what your site is going to look like before paying any money, which sounds too good to be true. But it is true and the process they have created is flawless and very innovative and saves you a heck of a lot of money. All of which was very beneficial to my company.

Our company just launched a Rock Ash website. They took the content from our old site created in 2009 and coupled it with their content and created a website we are very proud of when bidding on projects. The site looks professional and impressive. Thank you Rock Ash for making us current again!
Here's What's Included
Excavation Website Plan
- Simple Pay-as-you-go Monthly PricingOne simple pay-as-you-go price (every month) covers everything you get, and that’s about as simple as you can get.
- No ContractsAt Rock Ash we don’t require you to sign a contract or hold you hostage to a contract. We offer simple terms that pull no punches or sneaky trickery like so many companies do – that’s just not our style.
- No Upfront CostWe charge no upfront fees at all. And this is even with us customizing your site regardless of how long it takes. The fact is we’ll work with you until you’re 100% satisfied with no upfront cost.
- Easy CancellationWe don’t want you to leave, but if you need to, we won’t make it difficult for you. Our cancellation process is transparent, and we won’t make you jump through crazy hoops as other companies do.
- Beautiful Customized WebsiteYou’ll get a high-end website you’ll be proud of and one that will instill trust and confidence with your audience.
- Responsive DesignYour website will respond and adapt to any screen size including phones, tablets, desktops or laptops.
- Unlimited PagesThere is no limit on the number of pages you can create on your website.
- Images and GraphicsWe’ll add high-end images and graphics to your website to make it look professional, or we can use your images.
- Customized FormsYour site will come with customized forms and we can create additional custom forms based on your request.
- Unlimited Website Edits & AdditionsWe’ll take care of your edits, or you can do it. And we’ll take care of any additions you request, or you can do it.
- AnalyticsYour website is designed to be connected to Google Analytics, and we’ll be happy to link your site to your Analytics account.
- Free Domain Name or Use Your OwnYour site comes with one free domain name, or we can use an existing domain name you already own.
- Secure Website Hosting Your website comes with reliable 99.9% uptime, secure and fast hosting.
- Website SecurityWe take measures to block your site from malware, spam, and viruses.
- Daily BackupsWe backup your site once per day for safety precautions.
- Code UpdatesWe’ll always be updating your site, so it has the latest coding relevant to today’s technology.
- Award Winning SupportWe stand firmly behind our service, so whenever you need us, we’ll be there. Contact our award winning clients support team seven days a week and we’ll help you out.
- Search Engine SubmissionOnce your site is live on the Internet, we submit it to the top search engines, so your website gets indexed as fast as possible allowing local searchers to find your salon.
Get Started
Currently we’re taking reservations for our July 1, 2019 launch.